From the Desk of Yas
The Social Media Gap in Small Business
A fifth of small businesses* aren’t utilizing social media marketing.
That means 20% of small businesses aren’t taking advantage of this tool, even when they know it's important.
*The US Census Bureau defines small business by "firm revenue (ranging from $1 million to over $40 million) and by employment (from 100 to over 1,500 employees)."
Why does this matter for you?
In 2023 and beyond, relying on non-digital marketing (i.e., billboards, newspaper ads, or mailers) should not be your only marketing strategy. Today's customers and consumers are searching online for your online presence before, during, and after their buying journey. Given this new marketing phenomenon, many businesses are missing out having an online presence and getting in front of their customers.
What It Could Mean for your Small Business
Increase your business exposure, thus increasing brand awareness, generate leads, etc.
More sales! Small business marketing statistics show that customers who researched your business online before making an in-store purchase spend more than other shoppers.
Build the know, like and trust factor for your business. Customers are able to remain "connected" to you (and each other).
SHOULD YOU "DIY" YOUR SOCIAL MEDIA?
Well, but you absolutely CAN, but as you grow and scale, the inevitable often happens (and I struggle with this myself, so I understand). You start wearing too many hats in your business and end up operating out of your area of expertise when trying to DIY things. Additionally, the social media landscape is constantly changing and evolving, which makes it difficult long term. In other words, just because you CAN, doesn't mean you SHOULD.
Our Signature Roadmap
Layout a Specific Content Strategy
Ramp up Visibility
3-6 Months
Create a Custom Social Media Strategy for your Small Business
Awareness Phase
1-3 Months
Maintain & Scale Phase 6 months and beyond
Hi, I'm Yasmin, Owner & Founder,
From the Desk of Yas LLC
I'm a wife, mom and digital marketer based out of Southern California, who has served multiple businesses all across the US.
I'm known for being an innovative digital marketer obsessed with her coffee and her clients! Below you'll find out what people have to say about their experience working with me...
The rumors are true...
And here's what a multi-7-figure business owner had to say!
Interested? I'd love to talk more! You can book a call here.
